Head
of UI/UX Design

I hire for craftsmanship and curiosity, then build with clear rituals: regular design critiques, documented principles, and shared quality standards. At Vydia I scaled the design function from a solo IC role into a cross-functional team embedded with product and engineering — establishing the culture and process that survived two acquisitions.

I tie design outcomes directly to business metrics — not just task completion rates. At Vydia we tracked upload time reduction (62%), delivery success rates (31% increase), and development handoff efficiency (65% reduction). Impact without data is just opinion.

I establish shared rituals: embedded sprint participation, joint discovery sessions, and a shared definition of done that includes design quality gates. The best product outcomes happen when design isn't a handoff — it's a continuous conversation. I've led cross-functional teams across multiple platforms serving millions of users.

A design system is a product, not a deliverable. I establish ownership models, contribution frameworks, and regular audits. At Vydia I architected a 120+ component library with documented tokens and governance that reduced development handoff time by 65% and became a core part of the acquisition value.

I speak in outcomes, not deliverables. Instead of 'we need more research time,' I frame it as 'here's the revenue risk of shipping without validation.' I've presented design strategy to boards, participated in acquisition due diligence, and partnered directly with C-suite on product vision at both Vydia and Yashi.