The Kahuna Fishing Charters website was originally built to streamline booking for offshore fishing trips and provide easy access to contact information for Captain Reed Meredith, a star of Wicked Tuna Outer Banks.
After the charter gained fame on the hit show, I enhanced the site with e-commerce functionality, allowing fans to purchase the official Kahuna apparel worn on TV. Designed as a vibrant, single-page experience with intuitive navigation and bold visuals, the site has significantly increased charter bookings and merchandise sales. This project showcases my ability to blend user-focused design with practical functionality to drive engagement and business growth.
